Taylor Kasper

Digital Content and Engagement Manager
Portillo’s Hot Dogs
I lead the strategy and deployment of Portillo’s Connect, our new digital workspace tool designed to foster cross-functional business alignment and elevate employee engagement across our diverse organization of over 80 restaurants, our Oak Brook-based corporate office, and packaging plants.

As a champion of employee advocacy and executive visibility, I amplify awareness of Portillo’s as an employer of choice, ensuring that our teams are connected to critical information about HR benefits, perks, and operational updates. By distributing field operations insights, I help drive sales and enhance the restaurant experience for our guests.

Collaboration is at the heart of my role. Working closely with IT, People, Marketing, and Field Operations teams, I craft engaging communications strategies that do more than share information—they ensure our employees understand and act on it.

Through these efforts, I am proud to contribute to Portillo’s ongoing success and our mission to make every team member feel informed, supported, and empowered.

Senior Social Media Strategist and Program Lead for Employee Advocacy
CDW
I executed on CDW’s employee advocacy strategy on social media. My key responsibilities were centered on visibility of CDW executives and C-level coworkers, and aligning their professional brands with CDW brand standards to ensure cohesiveness; sales enablement through social media training; curating content feeds and ensuring delivery of Partner content for varying IT sales verticals and technology-focuses through CDW’s employee advocacy platform; and growing overall brand awareness for CDW as a top IT reseller and services and solutions provider.

Marketing Specialist
Portillo’s Hot Dogs
I ideated, strategized and executed company branding initiatives through social media, email marketing and other forms of digital communications. I was responsible for engaging and growing the digital audience for Portillo’s. I also supported teams cross-functionally, including recruiting, operations and new restaurant opening teams.

Social Media Specialist
Winsight, LLC.
I was responsible for creating the social media strategy for all four Winsight editorial media brands to increase story circulation and engagement with readers. I created and optimized our monthly paid social media programs for our advertising clients, which included appropriating budget, segmenting audiences for retargeting and circulating creative content recommendations to ensure delivery of high quality metrics to our clients. I also ideated new social media programs to help us tell our stories in new, exciting ways.

Web Producer
I oversaw the social media strategy for several of Winsight’s media products and events, deployed daily and weekly email newsletters and produced special multimedia projects, including podcasts, videos and website premier pages.

Assistant Director of Communications
University of Illinois at Chicago, Office of the Vice Chancellor for Advancement
I built and implemented UIC Advancement’s first social media strategy and launched the department’s website in 2016. I wrote, designed and analyzed other forms of web and print communications, such as marketing videos, social media campaigns and city banner designs.

Web & Social Media Coordinator
American Academy of Sleep Medicine
I managed the Academy’s websites, produced marketing videos, designed marketing materials and wrote posts for their social media accounts.

Community Outreach Reporter
Columbia Missourian
I experimented with different methods in encouraging community engagement with the Missourian’s readership. I also used analytical tools to measure the success of the team’s efforts.

Videographer and Social Media Editor
MU Institute of Public Policy
I filmed and edited the video for their landing page, organized research materials for their web branding and developed guidelines for their social media accounts.

Social Media

Social media is a portal to engage your audience in meaningful conversations on the digital spaces they frequent the most. I’m currently ideating new social media programs for all of Winsight’s media brands, which include targeted paid Facebook, Instagram and LinkedIn campaigns, audience engagement initiatives on Facebook and LinkedIn groups and live chat broadcasts on Facebook, LinkedIn and Instagram.

Wanna connect? Look me up on Facebook, Instagram, Twitter or LinkedIn!