Hi, I’m Taylor Kasper.

29791329_10156379401917244_4780216377579105221_nNo relation to the ghost.

I am a Chicago-based web producer, specializing in social media strategy, video and audio production and web content creation.

It is impossible to fully connect with your audience without a robust and authentic web presence. My job is to tame the Internet for you and share your brand’s story with audiences that will care.

Panel 1

Winsight, LLC0
Web Prod
ucer
I  oversee the social media strategy for several of Winsight’s media products and events, deploy daily and weekly email newsletters and produce special multimedia projects, including podcasts, videos and website premier pages.

camp-circ-sm-redUniversity of Illinois at Chicago, Office of the Vice Chancellor for Advancement
Assistant Director of Communications
I built and implemented UIC Advancement’s first social media strategy and launched the department’s website in 2016. I wrote, designed and analyzed other forms of web and print communications, such as marketing videos, social media campaigns and city banner designs.

american_academy_of_sleep_medicine_logoAmerican Academy of Sleep Medicine
Web & Social Media Coordinator
I managed the Academy’s websites, produced marketing videos, designed marketing materials and wrote posts for their social media accounts.

puxznbnjColumbia Missourian
Community Outreach Reporter
I experimented with different methods in encouraging community engagement with the Missourian’s readership. I also used analytical tools to measure the success of the team’s efforts.

university_of_missouri_seal-svgMU Institute of Public Policy
Videographer and Social Media Editor
I filmed and edited the video for their landing page, organized research materials for their web branding and developed guidelines for their social media accounts.

lpdeezign-and-marketingLpdeezign & Marketing
Multimedia Content Producing Intern & Writing Staff Manager

I filmed and edited video for Lpdeezign & Marketing clients, managed a team of blog writers and created a video production service for clients to buy from the company.

Panel 2

Social Media

Social media isn’t a vessel for pushing out information — it’s a portal to engage your audience in meaningful conversations. I have been the lead social media strategist for multiple institutions and have a passion for creating interactive content that opens the lines of communication between company and client.

Currently, I oversee the UIC Alumni social media accounts (Facebook, Instagram, Twitter, LinkedIn) and have consistently grown our engagement rates through a mixture of active social listening and creative, consistent social media content.

Video Production

Writing

Circling Back

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“Into the Ashes: what remains of the remains”

Photography & Design

This slideshow requires JavaScript.

Programming

I have basic knowledge in programming with JavaScript. Please check out my GitHub page to see projects I’ve built, like this Etch-a-Sketch game!